Here’s What You Get

• How to affectively and efficiently advertise your wedding venue.
• How your décor and styles create more (or fewer) bookings.
• How your sales funnel should work – and how one mistake in your sales process can kill your venue.
• Everything about creating an effective booking team. Every staff member is part of the booking team, even the maintenance workers.
• Learn all about effective pricing, all inclusive packages, open houses, seasonal promotions, incentives, discounts – when, why, what and how.
• Construction – How to build a wedding venue that will stay booked (from the ground up). Detailed plans, layouts, schematics, room dimensions, land purchasing, hiring contractors, codes, permits, irrigation, alarm systems, gates, parking, septic, water features, outdoor attractions for photos, fencing, synthetic grass, backup generators, patios, sidewalks, infrastructure, and unforeseen considerations.
• Numbers – Financing, margins, expected profits, expenses, cash flow, insulating yourself from liability, insurance (what kind to get, why and how much to pay).
• Tables and chairs – Indoor chairs, outdoor chairs, what to buy, where to buy, cleaning, maintenance, storage, set up and tear down efficiencies.
• Appliances – what you should have and what you should not have.
• All about Tours! – effective communication, preparing for a tour and setting up, how to give an effective tour, how to successfully close a tour for booking. How to train your staff to close and book tours. Why a lot of wedding venues don’t tour well.
• Walk throughs, photo shoots, rehearsals – why, why not and what to do.
• What to do during a wedding, training staff, utilizing weddings to create future bookings. Steps, procedures, cleanup, communication with bride, coordinator and wedding party from beginning to end of wedding.
• Dealing with Problems! Difficult brides, mothers, grooms, drunks, drugs, damage, deposits, refunds, pandemics, bullet proofing your venue, emergency and backup items to always have ready.
• Reviews – Why you need them, how to get them, how to remove a bad google review (yes it works), how to respond effectively to all reviews.
  
• Writing an effective contract. What it should contain and not contain. Getting it signed.
• Competition – dealing with local competition.
• Vendors – how to effectively deal with vendors, wedding coordinators, photographers, DJ’s, bartenders, caterers. 
• Why and how to use Planning for Expansion and Future Projects as a constant new booking strategy. 
• Sources for suppliers and manufactures, forms you should be using, employee training docs, creating systems, and documented procedures.
• Too much to list! We cover many more subjects and topics